start telling people
by chris matthews
Most innovative ideas take years to quietly design, validate, and test. Eventually, there comes a day when it’s time to stop being a secret. Quite the opposite, in fact.
This is a book about that transition.
At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to stealth and early-stage startups as they emerge, grow, and change the world.
Whether B2C, B2B, or B2B2C, this practical collection of anecdotes, interviews, frameworks, and experiences all provide thoughtful insights that can help early-stage companies make a powerful first impression, and build the foundations needed for a lasting and beloved brand.
“I've always believed that the marketing function is only a tiny fraction of what marketing departments actually perform! This gem is a perfect illustration of why we need to think about marketing more as a discipline, a way of thinking and a philosophy!”
— Dilip Soman
Author of "The Last Mile" and "Managing Customer Value: One Step at a Time"
Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR], University of Toronto
“No one wants to read a lecture on marketing theory. That's exactly why we need books like Start Telling People. It gives practical advice with real-world examples, and as a bonus, it's entertaining. The book doesn't focus on overnight successes or crash-and-burn failures, but rather on the hard work that goes into building a company day-to-day. If you're a startup founder, read this book."
— Megan Lamb
Co-Founder and Senior Partner
Cutline Communications
About Chris
A marketing veteran with decades of practical experience in building and guiding brands, Chris has built and led marketing teams worldwide and across a wide range of industries, including robotics, climate tech, wearables, healthcare, and premium consumer hardware.
Originally from Canada, Chris earned his MBA at the University of Toronto’s Rotman School of Management, and lives in Redwood City, California with his wife and their lawn dinosaur, Dug.
